Tony Greer, founder of TG Macro, is joined by Wes Gray, CEO of Alpha Architect, a research-intensive asset management firm with a focus on high-conviction value and momentum factor exposures. They break down the asset management business and his approach to evidence-based investing and systemic decision making. Gray served as an active-duty marine in Iraq and opens up about how his military background influences his investment strategies. Filmed on February 16, 2021. Key Learnings: Alpha Architect has opened up their platform to build ETFs and uses their infrastructure capacity, scope, and scale to help others launch ETFs into the market. He characterizes themselves as the "Shopify of ETFs."