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Essential

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The Knock-On Effect

Why Fruit Trademarks Matter

Does a surge in Chinese trademarks mean fruit could get a lot more tasty?

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Featuring Alex Rosenberg, Justine Underhill, Roger Hirst

Nov 15, 2018 • 22 minutes

Does a surge in Chinese trademarks mean fruit could get a lot more tasty? Justine, Alex and Roger discuss how patents are transforming the apple industry and China’s shifting attitude towards intellectual property. Filmed on November 12, 2018.

This weekly program shows why finance matters to everyone, and not just to bankers or traders. In each episode, viewers will learn why one event that we've all heard about could lead to something else entirely unexpected. The Knock-On Effect: Where we start with the thing you know, and end up in a strange place.

This weekly program shows why finance matters to everyone, and not just to bankers or traders. In each episode, viewers will learn why one event that we've all heard about could lead to something else entirely unexpected. The Knock-On Effect: Where we start with the thing you know, and end up in a strange place.

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