Sam Zell was one of the most original and contrarian thinkers in the investment and business world. Sam was the largest buyer of property in the US between 1973 and 1977, which back then was the best time to be buying property since the Great Depression. Kiril met Sam in 1986 when he gave him a copy of a short memo he had written, called "Modern Sardine Management." It predicted one of the greatest commercial real-estate busts in history and a great banking crisis. In the early 1990s, many commercial real-estate developers went bust and a great banking crisis almost took down a number of major US banks and investment banks. Sam was in there, buying during that period. One of his favorite mottos was: If everyone is going left, look right. In this video, Sam also told us about the business and investment principles that had made him such an enormous success. Sam believed that nothing is more important than a person’s honor. His insatiable curiosity and a knack for always analyzing what could go wrong were the cornerstone of his success. Filmed on December 7, 2020.