In part 3 of our Web3 takeover, Benjamin Blamoutier, VP global brand and customer experience for Lacoste, joins Tareq Nazlawy, president of Science Magic Studios, for a look under the hood of Lactose’s Web3 endeavors. From launching a PFP collection and Metaverse experience to onboarding Web3 novices, Benjamin and Tareq cover the whole journey of how and why a legacy brand is going all in on this wild world of Web3. Recorded on August 2, 2023. For more info on Lactose’s UNDW3 project visit: https://undw3.lacoste.com/ For more info on Science Magic Studios visit: https://www.sciencemagicstudios.xyz/ UNDW3’s Twitter: @undw3_official Tareq’s Twitter: @tareqnazlawy