Rick Bensignor, CEO and founder of the Bensignor Group, has faced a series of challenges over the course of a multi-decade career as a trader and performance coach. He breaks down some of those formative experiences and shares the psychological tips and tricks he has picked up along the way such as fighting anchoring bias, prioritizing self-discipline, and cultivating self-awareness. On the flip side of the same coin, Bensignor points out how trading psychology can lead investors to make more astute observations about market activity itself. As active management continues to be squeezed out by more passive and algorithmic trading, Bensignor emphasizes that deciphering the cognitive and emotional mistakes made by market participants and differentiating your own approach as a result can provide an edge.