We continue to see incumbent corporations experimenting with Web 3.0 projects, especially in the NFT space. Jeff Kauffman, founder of Jump, has experience working for one of the largest Web 2.0 social media platforms. However, after having moral disagreements with the prevailing business model, he has transitioned his talents towards the decentralized universe of communities. Kauffman sits down with Kevin Kelly, co-founder of Delphi Digital, to discuss his experience leaving the world of Web 2.0 for the new frontier of Web 3.0. While questions remain concerning whether established tech and finance companies will launch their own decentralized platforms or simply provide seed funding, Kelly and Kauffman speculate on how this anticipated transition will take form. Filmed on October 22, 2021.