All cryptocurrency trading and investing activity is available on a public ledger. And all that activity can be extracted and studied. This is what’s called “on-chain analysis.” Indeed, one of the remarkable things about trading and investing in crypto is the easy availability of rich data streams that allow traders and investors to see things traditional technical analysis does not make visible. Benjamin Cowen, CEO of Into The Cryptoverse, joins Real Vision's Ash Bennington to talk about new ways of understanding price action using on-chain data to analyze consumer behavior through indicators like "HODL Waves." Cowen also describes how social metrics complement on-chain data to complete the macro picture. These new methods, combined with traditional technical analysis, can help traders make sense of market cycles, prevailing risks, and future price direction. Recorded on March 18, 2022.