As the art world is fast transitioning into the blockchain, artists wish to seize an opportunity to meet the demands of the parabolic growth of NFTs. From working with big power fashion brands like Prada and Chanel, Blair Breitenstein’s work has also graced the pages of Vogue and Tatler. When asked about why the pivot to NFTs, Breitenstein said, “I had to. Instagram was favoring video. I was way too dependent on them.” But as art meets tech and culture, how does an artist launch a full collection? Tune in to hear a candid conversation with Blair Breitenstein on how she went on a one-woman mission to single-handedly launch her NFT collection, the “1,989 Sisters.” Interviewed by Elaine Ly on January 6, 2022.