This increase in sales can be linked to the strong consumer demand the company reported across all categories—electronic sales have increased by more than 70%, home goods like kitchenware by 30%, and food, beverage, and other essentials by 20%. In the past three months ending August 1st, Target has raked in $23 billion in revenue, which is $4.5 billion more than the same period last year, and net income rose from $938 million to $1.69 billion.
With the varied product selection typical of big-box retailers, its status as essential businesses during the national lockdown, and a strong e-commerce presence, Target has a leg-up over other struggling retailers. Target has even outshined Walmart’s performance, with its comparable sales in the U.S. rising only 9.3%.